About me
I’m a designer and creative lead focused on UX and product design, design strategy and management. I’m an empathetic initiator who creates impactful and effective user experiences.
I lead the creative approach with a keen interest in innovative and impactful use of tech. 
Connecting multiple dots and effectively applying design and critical thinking to create and improve product’s CX within digital teams and transformation programmes, with experience in various sectors, in-house and agency side.
I have over 20+ years of design experience. I've worked on digital products as a Creative Lead or Designer for 11+ years and managed creative teams for more than seven. 
I'm a designer of solutions that makes the most of the available tech, time and resources. 
Thanks for visiting. Let me know if you’d like to find out more

UX, UI Design & Creative Direction
Product Strategy & Design Ops
Product vision/ideation
Discovery & creative briefs
Creative roadmap & project management
Design team development & leadership

There's always a way
⚡️ 

How to contact me
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